7 Tips to Increase Your Social Media Engagement on Instagram and Pinterest

Social media can be a great way to generate leads and customer engagement for your small business, but with all the platforms and algorithms to understand, it can be hard to know where to start. In this blog post we'll walk you through 7 ways to increase your social media engagement on some of the top platforms including Instagram and Pinterest. (Most tips in this post are generalized for Instagram and Facebook, a special section for Pinterest is included at the end of this blog as the Pinterest algorithm works a bit differently than the rest).

In this Blog:

  • UNSGND's Social Media Content Pillars

  • Best Times to Post on Instagram and Facebook

  • Creating Compelling Captions

  • Engagement Hacks

  • Using High Quality Images and Videos

  • Understanding Instagram Reels

  • Demystifying the Pinterest Algorithm

  • Resources & References: Content Creation/Scheduling and More information

1. Social Media Content Pillars

At UNSGND, one of the biggest questions we get asked when developing small business social media strategies is "How do I come up with ideas for content?". We've come up with 4 social media content pillars that help generate content ideas that keep viewers engaged.

2. Best and Worst Times to Post

It's proven that posting consistently will attract new followers and establish a community that is familiar with your voice and message. Since Instagram and Facebook prioritize new content on people’s feeds, your best shot at getting your content in front of your followers is by posting when most of them are online and scrolling the app. Check out the visuals below from Later.com that outlines the best and worst times to post on Instagram in 2022 according to 35M posts.

3. Creating Compelling Captions

When creating your captions want to ensure that they are compelling and attractive and will invite your community to take action on whatever you'r

e presenting to them.

This includes the following:

  • An Engaging Opening Line

  • 60-70 Words as an Ideal Caption Length

  • An Engaging Call-To-Action (CTA) ("Share this post with a friend, Visit the Link in Our Bio, Visit our Website etc)

  • Use Hashtags and @ Mentions to Increase Discovery

  • Define Your Brand Voice

  • Cross-Promote Other Social Channels

  • Use Emojis

  • Add Structure and Line Breaks to Your Captions

4. Engagement Hacks

  • Create conversations through IG story stickers and polls: Collect data and get your audience excited to engage with you through asking questions using IG stories

  • Use the Countdown filter for any exciting announcements (or even upcoming classes/course launches)

  • Share interesting stats and data that your audience will be interested in learning about

  • Use IG Quick Replies to send introduction messages to your new followers (Make it personal, this shouldn't feel like an automated message!)

  • Assure you respond to comments on your posts and DMs daily

It is important to test out a variety of different content and post types as you build your following and regularly check in on your analytics to see what content performs the best and adjust your content strategy accordingly. To learn more about ways to boost engagement read Later's article here.

5. Using High Quality Images and Videos

High-quality social media images convey to your viewers that you are professional. You care about your business and the way it is presented to the world, which means that you're going to care about your customers, too. Some great places to get free high quality photos are:


(Tip: If you find a photo you like, click the photographer's name to view other photos that may not have appeared in the search results)



10 Sites for Free Business Stock Photos (2021)

6. Understanding Instagram Reels