Case Study
Empowering Women Entrepreneurs through Strategic Collaboration
Wilfrid Laurier University


Background
UNSGND partnered with Wilfred Laurier University's Women Entrepreneurship Center (WEC) to support the growth and success of women-owned businesses in Ontario. This initiative aimed to provide comprehensive brand strategy, identity design, SEO, and web design services to over 30 women entrepreneurs.
Challenge
The primary challenge was to address the diverse needs of women-owned businesses across various industries, ensuring that the branding and online presence were tailored to enhance their market reach and visibility.
Solution
UNSGND delivered a multi-faceted approach that included the development of unique brand identities for each entrepreneur, aligned with their vision and business goals. They implemented strategic SEO enhancements to increase online visibility and drive targeted traffic. Additionally, we designed customized, user-friendly websites that effectively communicated the unique offerings of each business, thereby supporting their individual growth and market presence.
Scope
Brand Strategy and Identity:
Developed unique brand identities that resonated with each entrepreneur's vision and business goals.
SEO Enhancement:
Implemented SEO strategies to improve online visibility and attract more targeted traffic.
Customized Web Design:
Designed user-friendly, aesthetically pleasing websites that effectively communicated each business's unique offerings.

Results
Enhanced Digital Footprints
Participating businesses experienced notable improvements in their online presence, attributed to the comprehensive branding, SEO, and web design support.
Increased Website Traffic
Many of the women-owned businesses reported increases in website traffic, suggesting successful SEO implementation and effective web design.
Higher Engagement Rates
The tailored brand strategies and user-friendly web designs led to higher engagement rates, helping these entrepreneurs expand their market reach and impact.
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